What is required for full disclosure in real estate online advertising?

For full disclosure in real estate online advertising, it is essential to include the licensee’s name and status. This requirement ensures transparency and accountability in the advertising practices of real estate professionals. By disclosing the name of the licensee, the public can identify the individual responsible for the information presented, which promotes trust and allows potential clients to verify their credentials.

The inclusion of the licensee’s status—indicating whether they are a broker, agent, or holding a different real estate designation—further clarifies their qualifications to the audience. This information is vital for potential buyers or sellers to know who they are dealing with.

While having clear seller contact information, a direct link to pricing, or providing a breakdown of services can be helpful and may contribute to better communication and transparency, they do not fulfill the specific legal or ethical requirement for full disclosure of the licensee’s identity and status in advertising. Thus, the emphasis on the licensee’s name and status is foundational in maintaining professionalism and regulatory compliance in real estate marketing.