What is an example of discriminatory advertising?

Discriminatory advertising is defined by its exclusionary practices that target individuals based on specific protected characteristics, such as race, ethnicity, or nationality. The choice that involves advising against renting to specific ethnic groups exemplifies this practice directly. This type of messaging establishes barriers for certain demographics by implying they are undesirable tenants, thereby violating fair housing laws that aim to ensure all individuals have equal access to housing opportunities, regardless of their background.

In contrast, promoting housing for families and highlighting property features for diverse buyers can be seen as inclusive practices aimed at reaching broader audiences without discrimination. Listing properties with broad demographic outreach further emphasizes an equitable approach to advertising that serves various communities without exclusion. The distinction lies in the targeting of certain groups in a negative manner, which is at the core of what makes advertising discriminatory.